Scent+ Exhibition Pavilion

Starting point of this design concept was the very essence of Scent+ products: signature scents for hospitality and other professional spaces made with special care and intuition. The main design challenge was to introduce scent branding to the exhibition audience and narrate the company’s long course in the field. In order to materialize the client’s values, a multisensory landscape was created: a tailored scentscape. The design concept focused on nature itself by transferring a piece of landscape in the exhibition hall. Around 400 plants, mainly grasses, placed at the pavilion forming a green field combined with wild flowers, either planted or in bouquets. The fragrances were presented between the greenery and the flowers, placed on cement columns. Three frosted pvc cylinders formed the scent booths, where successful case studies were presented.