Starting point of the interior design of “Mamagalia” was the inspiring graphic design of the brand, which had online presence prior to its physical store. Seven colorful “characters” emerged from the digital world, becoming decorative as well as functional elements for the store. Moreover, the existing color palette was transferred to several spatial components (walls, furniture, display, lights) in order to connect the digital look of the brand with its new physical store. In the center of thespace a playful yet handy custom piece has been designed,which combines displaysurfaces, storage space as well as the cash desk.