The retail shop “BabyMou” was designed with respect to the overall strategy of baby and kids clothing brand, which was recently established by a young entrepreneur. The idea was to create a space – combining the interior design and the graphic identity – which would reflect the fresh image of a business with a dual purpose: that of a local retail shop and of a global e-shop. The colours and materials where chosen in order to let the clothing stand out in a more or less neutral background. The concept of the cityscape attempts to create a playful atmosphere that attracts not only parents but children also! www.babymou.gr